Monday, February 1, 2010

Do you have a little nosh? Some Biscotti?

The most popular question at Chazzano Coffee Roasters is: Do you have a little nosh? Some Biscotti? No Food?

I answer definitively, but with a smile on my face: We will never have food. I want you to truly appreciate the different notes of the coffee. If you had some great biscotti with your Ethiopia Harrar, you would not notice the lovely notes of blueberry, cherry, pipe tobacco, with a red wine finish. Some Mandel bread with your Guatemala COMAL would make you forget the dark cocoa notes of that great coffee. Will a delicious cup cake with your Kenya AA hurt your chance to explore the fruity notes of apricot, caramel, apple, grapefruit, chocolate oranges, with a half&half-like finish? Absolutely.
After roasting, grinding, and brewing coffee for 10 years, I still smile when the fragrance of freshly ground coffee flows through the air. I want you to experience that fragrance when you visit us at the cafe.
A few months ago, a customer asked, "Is the reason that you don't have food in the cafe because you want your customers to appreciate the nuances of the coffee?" I'll remember that for a long time.

1 comment:

Laura said...

Stay with your passion!!! Don't sell out and sell food~(unless you want to)