Daddy, are they serious?

I'm just going to say it. Coffee should not be sold 3 weeks after the roast date. The complex aromatics just do not exist anymore after 3 weeks. We donate our 3 week old coffee to homeless shelters and low income housing. How old is the coffee that you drink? When you peruse the coffee aisle in the supermarket, does it have a date roasted? It probably has a date by which you should consume it. The good news is that 5 year old coffee will not poison you. The bad news is that with all of the fresh ingredients and food available to us now, why would you want to drink bitter and stale coffee? When I walk through the coffee aisle, anywhere, my son asks, "Daddy, are they serious?" He's looking at the date on the coffee bag that is often 6 months to a year from the moment we are reading the label.  And there's no way to know how long it took to get the coffee from the roaster to the store.

There is no way, yet, to stop the quick death of the coffee fragrance/aroma. Vacuum packed and nitrogen flushing are  really cool to hear, but they just don't keep the coffee fresh enough.

Recently, we swapped out brand new coffee at a few Plum Markets because they were over 3 weeks old. That evening, we had a large catering job and I was hoping that I was wrong and just crazy. I tasted 3.5 week old Nicaragua Jinotega and the same cofffee that was just 2 days old. The contest wasn't even close. The 3.5 week old Nicaragua had no taste. Sometimes, I wish that the coffee that some restaurants serve would come close to the old Nicaragua, but alas, I cannot sell old coffee. The old coffee that I took off the shelves was ground and donated to various shelters around the Metro Detroit Area.

Chazzano Coffee is sold at Plum Markets in Bloomfield, West Bloomfield, and Ann Arbor, at Whole Foods Market Troy, Western Market in Ferndale, and One Stop Kosher in Southfield. Buy it often, and buy it fresh.

Plum Market and Whole Foods Troy

Did you know that we give away our unsold coffee to homeless shelters 2.5 weeks after roasting? Truly, it is still great coffee compared to the outrageously old coffee on the shelves in many big box stores. However, the aroma begins to disappear after 3-4 weeks after roasting and life can be too short. You deserve fresh roasted coffee. That is why I was always hesitant to sell Chazzano Coffee in any market. Our first entrance in the specialty food market was Whole Foods Market in Troy. I haven't lost any sleep because it has sold quite well!  Now, our coffee is available on the shelves of Plum Market in West Bloomfield and Bloomfield Hills. Chazzano Coffee will be available in the Ann Arbor Plum Market very soon. If you shop in those specialty food markets, pick up a bag of fresh roasted Chazzano Coffee.

At Whole Foods Market in Troy, the following fresh roasted Chazzano Coffees are sold in 12oz. bags:

1. Ethiopia Harrar

2. Sumatra Mandheling FTO

3. Papua New Guinea FTO

4. Mexico Chiapas FTO

In Plum Market, in addition to the four listed above, the following Chazzano coffee is available in 8oz. bags:

5. Nicaragua Jinotega Las Camelia

6. Decaf Peru FTO SWP

7. Decaf Honduras FTO SWP

8. Peru FTO

All of Chazzano Coffee is Kosher and Kosher for Passover. If you or your family shops for Passover, pick up a bag after you stroll the Kosher for Passover aisle.